I find the Nicholas Eveleigh photograph http://www.eveleigh.com/site.htm of the half open First Aid Kit, (found in the Archives section) to be the most interesting. I feel like he's making fun of how much new medication is glorified in the USA. I say USA because the photo mainly uses red, white and blue which is very symbolic to the American flag and nation. It's arguable that he means to include Great Britain also because their flag also uses the same colors. Whatever country it may be he seems to be making a point that medicine is now becoming the holy secrets to life, that they are the answer to your prayers. This is suggested by the powerful white glow that resonates from the inside of the box. This technique is often used in movies and video games. He may not necessarily be making fun of how much we are glorifying man made medicine but may be just commenting on how powerful it has become and how fast it's power is growing.